Competition among the industries has become more intense in the global market nowadays. Given the trend of business globalization, companies face challenges from both national and international competitors. In order to pledge this threat, many of them focus on searching for sustainable advantages. The survival of a company is heavily dependent on its capacity to identify new customer requirements and to develop a new product (Shen, 2000). In 1966, Yoji Akao introduced the concept of QFD in Japan. According to Akao, QFD is a method to translate customer needs and requirements into the quality characteristics in order to improve quality for an existing product to develop a new product that satisfy the customers. Hence, this project describes how a quality plan can be determined for a shampoo product by using Quality Function Deployment (QFD) technique.
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ABSRACT This paper gives a prospective view of QFD methodology and reach to product development. The intention is to enable the customers to initiate and interact with the product development process, which gives a competitive factor by augmenting customer value and strong relation to customers, which increase belief in the company in competitive business. The customer driven product development (CDPD) is found through an explored research design along with global industrial markets and its customer. Using the Tool QFD which translates customer needs into technical requirements, analyzes and assesses the competitor's product parameters, this paper recommends a conceptual model of QFD implementation focussing to establish quality parameters in the steel rolling industry. The customer is involved in all the phases of process development viz. Product planning, design, process planning, operations planning, and forms of a new derived system to the customer. In this paper, the product square bar of hot rolled steel plant has been studied for the ranking of customer requirements and prioritized design. Using this method keeps customer focused reduction in the product development cycle, increases customer satisfaction.
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Purpose – The purpose of this paper is to argue that the quality function deployment (QFD) matrix that has been successfully used for developing products from customer needs can also be applied to improve the service quality of telecommunication companies. Design/methodology/approach – The paper presents a case study of the two big telecom companies (Ufone and Mobilink) of Pakistan. Data have been collected by a cross-sectional field study of users, frontline employees and management of telecom companies. The QFD matrix has been applied to identify customer needs, to do comparative analysis of the prepaid services of these companies and to recommend the suitable measure for incorporating these requirements into their services. Findings – It has been found that through emphasizing two technical descriptors (Antennas and Base Station Controller System), a company will not only be in a competitive position to meet the customer's demand but will also gain an advantage over its compe.
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Quality Function Deployment (QFD) was conceived in Japan in the late 1960's, and introduced to America and Europe in 1983. This paper will provide a general overview of the QFD methodology and approach to product development. Once familiarity with the tool is established, a real-life application of the technique will be provided in a case study. The case study will illustrate how QFD was used to develop a new tape product and provide counsel to those that may want to implement the QFD process. Quality function deployment (QFD) is a " method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process. "
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The quality of mobile services in the mobile and wireless world is ultimately judged in terms of customer satisfaction. This is particularly true for the third generation (3G) and beyond multimedia mobile services which should meet or exceed customer expectations. In this study Quality Function Deployment (QFD) is used for the first time as a quality improvement approach for building customers' requirements into mobile services. Traditionally QFD approach is adopted in product and manufacturing industries. In this paper QFD is extended to mobile service industry which is such a promising industry in today's information society. This paper proposes a generic framework based on QFD concepts and practices to improve mobile service design and development. An example is presented to illustrate the use of QFD for mobile e-learning services for university students and lecturers. The data transmission speed is found to be the most critical requirement in mobile e-learning services. By the use of QFD the developed mobile services can best meet customers' requirements or even exceed their expectations. At the end of this paper some benefits as well as further improvements regarding QFD approach are discussed and concluded.
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Department of Management, University of Isfahan, …
